Welcome

Today, the world’s population is approaching seven billion, the Arctic is melting at an accelerating rate, hundreds of millions of new cars are hitting the road, food, shelter and clean water are becoming increasingly scarce, and the trash keeps piling up. Climate change and sustainability are the defining issues of the 21st century. How can we provide for ourselves without depriving other societies and future generations? Through innovations, legislative initiatives and lifestyle choices, the American public today plays a crucial role in determining the outcome.

A Clear Signal through the Noise
Threat-based reporting on climate change issues dominates the media. This negative messaging plays to people’s fear and guilt, fostering apathy or a sense of overwhelm. At the other extreme, greenwashing and promises of technological quick fixes often lead to cynicism or trivializing of the issues. Instead, we must demonstrate how the actions of individuals and communities can lead to positive change.

Sustainability Literacy & Solution-Based Storytelling
An integrated framework is vital for understanding climate change and complex resource issues. How do social, economic and environmental factors interact to create conditions and affect the outcomes? Storytelling is part of the solution, putting a human face on the issues. People need to know viscerally that, in spite of the scale of the challenges, each of us can make a difference.

The Mission of Green21
Green21 inspires people to reimagine the world and their role within it, by creating media which addresses the challenges of climate change and promotes sustainability literacy.

Learn more about us. Green21 is seeking technology partners for its online initiative, as well as sponsors to underwrite the first season of the broadcast series.