About

Green21 addresses the challenge of climate change and sustainability by combining the excellence of public television with the participation engines of social media. A multiplatform initiative, Green21 will drive the conversation to diverse audiences through its national public television series, online ecosystem and game narrative streams. Participants will engage in sustainability dialogue and action through the green21.org website, the “Lifeboat” alternate reality game, social media, Creative Commons licensing, geotagging and mobile applications. Green21 creates a framework for viral interaction and social change.

Green21 Broadcast Series
National broadcast distribution for the Green21 series has been secured on public television. Each of the 13 half-hour episodes explores an issue such as climate, energy, transportation, water, economics and healthcare. Every season, new episodes will revisit these themes with timely topics. (learn more)

Green21 Online
Beyond the broadcast, an ecosystem of online properties includes video, podcasts, social networking, collaborative games, geotagging and mobile applications. Green21 will seed the conversation, enabling users to connect their personal behaviors and lifestyle decisions to larger issues and empowering them to make a difference. (learn more)

Green21 Game “Lifeboat”
This alternate reality game encourages participants to contribute their own experiences and discoveries, opening new paths to consensus and action. In the game, characters ask probing questions about sustainability, and people use their phones or computers to answer and add their opinions and insights. The game’s process builds crowdsourced intelligence into collective wisdom and creates a platform for practical grassroots action. (learn more)

Green21 Demographics
The broadcast series will be available free of charge on public television to the widest audience in all U.S. markets: some 80 million people in nearly 50 million households watch public television during an average week. Online media will further extend the broadcast’s impact: 77% of all Internet users in the U.S. watched video online in 2008. The Green21 game and social media outposts will reach the 16-34 demographic, since game culture, online video, and mobile interactivity are endemic to these viewers in the U.S.

Green21 Team
Our filmmaking team includes Academy Award® nominees Stephen Most and Vicente Franco, and Denise Zmekhol, director of the award-winning documentary Children of the Amazon. Our new media thought leaders include Ken Eklund, designer of the groundbreaking massively collaborative game “World Without Oil.” Green21 has non-profit status through its fiscal sponsor Bay Area Video Coalition (BAVC). (learn more)

Green21 Board of Advisors
Our Board of Advisors includes world renowned experts and thought leaders including Ralph Cavanagh of the Natural Resource Defense Council (NRDC), Richard Moss of the World Wildlife Fund (WWF), and Dr. Stephen Schneider, Co-Director of the Center for Environmental Science and Policy at Stanford University. (learn more)