From the category archives:

economics

In the Brazilian Amazon, there are hundreds of indigenous tribes that have lived sustainably for thousands of years.  The rainforest sustains them, and their way of life has sustained and preserved the forest. The Surui is one of these tribes.

First contact with the Surui was made in 1969 by government agents when a road was built right through their territory. Over the next 40 years this road brought hundreds of thousands of people to Western Amazon. In 1987, I first went to the Amazon to assist on some documentaries. During the next three years, I went back and forth several times, and visited the Surui and Negarote indigenous communities.  I also met the rubber tappers, including Chico Mendes. The rubber tappers came from other regions of Brazil to harvest latex from the wild rubber trees, and they had joined with the indigenous people to protect the forest. And now, 40 years later, their way of life and the forest in which they had lived was being destroyed. There was this explosion of logging, ranching, farming and mining, industries that were consuming the forest with little or no control.

I returned to the Amazon 15 years later. This is the subject of my film “Children of the Amazon.” During this time I met Chief Almir of the Surui tribe. I was amazed at how quickly the forest was disappearing, but I was also inspired by how people in the indigenous communities were fighting to preserve it, and to find a voice in the complex society that they were becoming part of. Not long afterwards, Chief Almir discovered Google Earth at an internet cafe near his village, and contacted Google to see if they could help him raise visibility for his tribe.  Google agreed to help Chief Almir and to train his people to use computer technology to protect Surui lands, preserve their culture, and empower their people.

Over these 40 years, the tribes of the Surui and Negarote have gone from complete self sufficiency to being part of a complex economy. Unfortunately that economy is not always sustainable, but rather based on removing resources, old growth trees, even fruit trees, and burning the land to create pasture for animals.  The economic pressure to exploit the forest is very strong. The murder of Chico Mendes by ranchers in 1988 drew international attention to these issues, but even in the time since then, indigenous leaders are threatened and sometimes killed.

Many of the indigenous peoples of Brazil have recognized that education, knowledge and communication are key to their survival. As you can see in the clip, part of their work with Google has been the creation of a “ethno-cultural map,” recording their knowledge and history of the forest, medicinal plants, the site of first contact. Recognizing that they must have income that doesn’t destroy their land, Chief Almir has created a 50 year plan of sustainable development based on education, reforestation, and gaining access to the international carbon offset markets.  I am inspired by their continuous work on behalf of this planet which we all must figure out how best to share.

If you are interested in getting involved, you can start by learning about sustainable practices and fair trade products in your area. For example, the more you understand about fair trade coffee, tea and lumber, the more you can make informed decisions. If you are buying hardwood floors and furniture, you can find out where the lumber is from and how it is certified.  Local choices are always more sustainable than commodities shipped from far away, but if you are using Brazilian wood products, look closely at the certification. Making informed choices on what you purchase is one of the ways you can help increase the incentive for sustainable development.

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A little while ago I was in a grocery store with a friend, standing at the checkout line around lunchtime. We had put together the ingredients for a simple lunch that could be assembled at a picnic table using just a pocket knife: tomatoes, cucumbers, salad greens, a packet of dressing. We were feeling very virtuous, but then at the checkout line, there was the enticement of the small chocolates rack: the ultimate impulse purchase.

She said, “Keep moving.” I said, “Hang on a second.” Which side won out? Virtue, frugality, and a healthy diet on the one hand, or the irresistible pull of cocoa and sugar?

I’ll tell you in a minute, but first, a little known fact: did you know that chocolate used to be money?

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There was a presentation on sustainable economics at the Green Festival. The speaker was Daniel Pinchbeck and he was talking about Ithaca Hours, a local currency in Ithaca NY which encourages people to spend their earnings within their community. Afterwards someone asked what happens when this currency pools — when one business is stuck holding alot of the Ithaca dollars but needs to pay suppliers that don’t participate in the program. After looking at different mechanisms for dealing with this scenario, Pinchbeck took a longer view of the issue.

Our current economic system encourages investments that will yield the highest short-term return regardless of the long-term consequences. But what if we could measure and reward investments according their ability to sustain community? Currency only has value as long as it’s in play. Pinchbeck mentioned the work of Bernard Lietaer, architect of the Euro, and alternative systems that Lietaer had proposed including currency that would depreciate over time — a kind of negative interest.

The Ancient Aztecs, Pinchbeck noted, traded in cocoa beans. The actual unit of currency decayed over time and lost value. The point was to spend wisely and invest, not hoard the wealth.

After my friend and I finished our vegetable lunch, just so you know, there was a chocolate bar to look forward to. But I let go of any impulse I might have had to hold onto the chocolate bar, to use it as a hedge against an uncertain future. Instead, I broke off a small piece for my friend. Before we knew it, the whole thing was gone.

(Photo Credit: davitydave under Creative Commons Attribution license)

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