From the category archives:

Green21

Over the past year we’ve had the opportunities to speak with many inspiring people in the sustainability movement.  One thing that emerged from these talks is that storytelling is indeed part of the solution.

Speakers:
Kari Fulton, Brower Youth Award Winner, on the power of one person to inspire change
Zenobia Barlow, Executive Director of the Center for Ecoliteracy, on the challenge of understanding the scale of climate change
Lewis Perkins, Co-author of Green Heroes, on creating optimism and reducing fear
Mathis Wackernagel, Executive Director, Global Footprint Network, on how we need to position ourselves
Boyd Cohen, President,  3rd Whale, on the power of mobile to influence decision making
Tod Argbogast, Board Member National Recycling Coalition, on the hope for the future

And special thanks to the Global Oneness Project which has kindly allowed us to include some of their footage.
Stay tuned as the Green21 pilot episode about water — “Got H20?” — goes into production this summer.

Produced by Green21.
Some rights reserved.

Creative Commons License

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Every year, the Goldman Environmental Prize is awarded to grassroots environmental heroes who work to protect the world’s natural resources. Green21 Cinematographer Vicente Franco went to Suriname to film the story of 2009 award recipients Wanze Eduards and S. Hugo Jabini. Members of a Maroon community originally established by freed African slaves in the 1700s, Eduards and Jabini successfully organized their communities against logging on their traditional lands. (learn more)

Vicente Franco also filmed and co-directed Daughter from Danang and Summer of Love, and shot  Thirst, The Judge and the General, and many other documentary films. He was also Director of Photography for a documentary which was recently broadcast on PBS, based on Michael Pollan’s book The Botany of Desire: A Plant’s-Eye View of the World.

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"Rosie the Riveter" using hand drill

Library of Congress public domain archive

Last week I attended Next Agenda – the event hosted an all-star attendee list in a un-conference format. The gathering brought together people uniquely positioned to take action as well as get the message out: co-founder of MoveOn.org Wes Boyd, founder of 1Sky Gillian Caldwell and Lead Commissioner of the California Public Utilities Commission Dian Grueneich, to name just a few.

I had heard much of the information that was presented before, but in this format, with people actively questioning and engaging with the material, it struck me differently, and made me feel hopeful.

Founder of Squid Labs and MacArthur genius grant winner, Saul Griffith was the keynote speaker. Saul explained that he takes an engineer’s approach to climate change, “tell me what you want, and I’ll show you how to get there.”

Working backwards from 350 (the number that leading scientists say is the safe upper limit for carbon dioxide—measured in “Parts Per Million” in our atmosphere), Saul detailed exactly what is needed to change the direction we’re headed – how many wind turbines, how many solar panels, etc are need to be built and installed. During Saul’s presentation, I felt optimistic as he laid out a clear, if ambitious, plan of action in concrete terms.

During the break-out sessions, I learned from scientists and technologists that perhaps the greatest challenge to addressing climate change is social innovation. My enthusiasm for Green21 was validated and renewed. An effort analogous the U.S. mobilization in World War II—but on a global scale, and against a much more abstract “enemy”—is needed to get us back to 350.

I had a vision of a “green” Rosie the Riveter. The question is: will the “Yes We Can” spirit live up to the “We Can Do It!” generation? I realized we need an icon and single strategy to unite people. And now, we have social media. For me, it raised the question: can social media accelerate social change? I believe the answer is, yes. The question is how.

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(left to right) Ken Eklund, Denise Zmekhol, Kevin Kanarek, Jennifer Thompson

(left to right) Ken Eklund, Denise Zmekhol, Kevin Kanarek, Jennifer Thompson

Green21 was featured at the Green Software Unconference at the Computer History Museum in Mountain View, CA on Wednesday, August 19th.  A special thank you to Mary Vincent of Green Star Solution for bringing together an amazing group of green software developers, engineers, entrepreneurs and social media producers. The event’s major sponsor was CSRware, makers of carbon and sustainability management programs.

The Green21 team included  Jennifer Thompson (Executive Producer), Denise Zmekhol (Producer/Director), Ken Eklund (Director of Game Design), Michael Gelobter (Board of Advisors) and myself.

Jennifer  delivered the keynote address.  She described how social attitudes have changed radically over the past 50 years, and she named two key factors in that change: 1) media, which offers new paradigms, and 2) peer influences, in other words modeling our behavior on those around us.  In the case of climate change and sustainability, however, we don’t have 50 years.  By combining elements of both the media and peer influence models, we hope that social media can facilitate even faster change in the near future.  Jennifer then cited the work of Paul Hawken, showing how many disparate groups working toward sustainability and social justice can be seen as  different facets of a single movement. She concluded by paraphrasing one of Hawken’s more inspiring points:

If you look at the scientific data you can’t help but be pessimistic, otherwise  you don’t understand the data; but if you meet the people who are working to create real change, you can’t help but be optimistic.

After this speech, Green21 Director/Producer Denise Zmekhol screened the video she created with Google Earth Outreach “Trading Bows and Arrows for Laptops” which explores how the internet and GPS technology is being used by indigenous peoples to monitor the destruction of the Amazon Rainforest.  The audience had many questions, including the implications of a society moving from the stone age to the internet age in the space of 40 years, and work of the Surui leaders to gain access to the carbon offset market.

Green21’s Director of Game Design Ken Eklund, creator of the groundbreaking massively collaborative game “World Without Oil,” led a session on alternate reality games and social issues. Ken is developing the Green21 game “Lifeboat,” an alternate reality game that encourages participants to contribute their own experiences and discoveries, opening new paths to consensus and action. Ken and Jennifer were then briefly interviewed on the topic by Dee McCorey.  On another short video, I discuss how Green21’s  online ecosystem will bridge diverse communities that don’t often get to communicate directly over the critical issues of sustainability and climate change.

All in all, the unconference format allowed for spontaneous discussions and workshops at a manageable scale.  This event offered the ideal forum for connecting with people who are working at the intersection of technology, sustainability and social change.

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My name is Denise Zmekhol. I am a filmmaker and photographer. I’m excited about the opportunity to produce and direct Green21, a series which addresses climate change and sustainability from a global perspective.

My latest film is Children of the Amazon, a co-production with ITVS. The clip above is about Forest Time – tempo de floresta in Portuguese – the time before the settlers came to the Amazon.

Below is an excerpt from my interview with Bruce Gellerman of Living on Earth

GELLERMAN: This is the sound of the Amazon rainforest. It’s one of the richest places on the planet for plants and wildlife and home to scores of remote indigenous tribes. The forest is also one of the most important places in the world for regulating carbon dioxide in the atmosphere.

[CHAIN SAWS AND TREE FALLS]

GELLERMAN: This too is the sound of the Amazon. Chainsaws and bulldozers have been carving away at the rainforest for decades clearing land for highways, cattle ranches and soybean plantations. It’s estimated that nearly 20 percent of the Amazon has been cleared, including an area almost the size of New Hampshire just last year.

Much of the destruction of the Amazon forest has taken place on the territory of indigenous tribes. In just a few brief years, members of many of these isolated societies were wrenched from the stone age into the space age… some driven nearly to extinction by their first contact with the outside world.

Almost 20 years ago, Denise Zmekhol traveled deep into the Amazon to photograph and document their struggles. She recently returned with a film crew to examine the changes the people of the rainforest have gone through since her first visit. Her new film is called “Children of the Amazon.”

It focuses on one tribe in particular: the Surui. Denise Zmekhol says the Surui never had contact with the outside world until the roads we built.

ZMEKHOL: The first official contact happened in 1969 when they were still living in what I call in the film “forest time.” It’s a very recent contact and I think they had to learn a lot about our society and our world in such a small time. So for thousands of years they were living in one way and just 39 years ago everything changed for them. [click here to continue…]

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It’s like a full moon or a really low tide. It comes once a month and often catches me by surprise: on a Friday night I’ll be heading through the Mission or Market street and see a mass of cyclists and the flashing bike lights. Critical Mass always feels a little like mardigras or the circus passing through town. But even if I’m riding my bike when I see them, it seems I always have somewhere else to go. Or I decide that the crowd looks a little too raucous. And being all raucous like that really doesn’t further a serious cause like transportation alternatives now, does it…

Maybe under that judgment is the wistfulness of the kid with too much homework who wishes he could join in the fun. If I can’t have fun, then having fun must be wrong. Right?

Tonight I landed right in the middle of the surging crowd of cyclists riding up Division St. and just fell in without giving it too much thought. We rode up Valencia to 22nd, then to Mission St., looped back to Valencia and up Market toward the Castro. There must have been 1000 cyclists in a sprawling caravan of tinkling bike bells and blinking red tail lights as far ahead as I could see.

It was an unexpected feeling of solidarity and closeness. There were a few DJ’s with huge speakers on bike trailers booming and I’d find one I liked the sound of and keep pace with it pedaling in time to the beat. When you’re a driver among other drivers, you’re alone in your cacoon of music or silence or your cell phone conversation. If you interact with other drivers it’s often out of anger and righteousness. They disobeyed some rule or did something stupid, so you become irritated and honk at them.

Well, obviously, being in the middle of critical mass feels different from being in a car in a traffic jam. But it’s also different from riding to work on the Folsom St. bike lane from the mission to downtown, which I used to do on a daily basis. I mentioned that to my neighbor and she agreed, then added how when you go a distance along a bike lane, it’s like these little families or tribes that spontaneously cluster then disperse. “You ever notice,” she said, “how there will be like a mom and a dad and then a sister and a little brother, and you’ll be riding along together and it’s like this little family that just assembled itself on the fly. You can imagine everyone’s personality and the role they’d play. And then you get to 4th street and — Woosh! sister goes off to college and then at 2nd St. — Whoosh! mom leaves home without saying goodbye.”

In the transition from small virtual family to large mobile village comes not just stability, but safety. I guess that’s why they call it Critical Mass. I’d never realized that constant note of fear that plays in the background every time I ride my bike on a road shared with cars, fear that a car might run a stop sign or make a turn, the uneven stakes in terms of what it would mean for the car and what it would mean for me. And now that note of fear is gone, and that absence is the most unexpected and exhilarating aspect of the experience.

Most of the people in the cars were smiling or tapping on their horns or waving out the window. But at a few intersections I’d see drivers leaning on the horn, or screaming through their windshield at the cyclists who just kept coming like a parade, regardless of the traffic lights. One well-dressed driver stepped out of a sports car and was ranting at the bikes in front of him. “Look at the light! It’s my light! It’s a green light!”

It was my first ever night of riding with Critical Mass, and already I wanted to stop and and give him a helpful lecture: “Every night of the month, it goes by those rules, except once a month, on the last Friday, the rules change, like carnaval. you know, just to remind us that all invented systems can be changed if we decide to change them.”

Instead of delivering this speech, I kept on going, and saw other riders who seemed more familiar with the sort of thing just surround his car with their bikes and quietly calm him down. That seemed like a better way of diffusing the situation, but as I rode on, I continued my imaginary conversation with the angry driver:

We get to feeling that a car is an essential tool, or even an inalienable right. Anyone who interferes with your car is disrespecting you as well as the rules. But who invented those rules? Who benefits by them? Do cars have rights?

Once in I remember a cab driver complaining to me about the foot traffic in American cities, all the jaywalkers. In his country, he told me in heavily accented English, the cars get more respect. The pedestrians know that if they don’t jump out of the way, they will be killed by the cars.

In your country, he said, there are too many laws against killing the people.

Well, we choose to have a system where hitting people with cars is not cool. We could also have a system where it was easier and safer for people to ride bikes. It’s up to us.

As I put my bike in the garage and walked up the steps of my house, I had a lingering image of the angry drivers, who were kept from their plans by some random, unfair event. I imagined their reaction: “If it’s not a construction crew or an accident, it’s a bunch of freaks on bicycles.”

Maybe in regards to them, Critical Mass doesn’t measure up. To those who are already bicycle believers, it’s an affirming experience. But for those who are dependent on their cars, or who just believe that they are, we probably hadn’t opened their mind to other points of view. More likely that they felt confirmed their sense of their own righteousness — and victimization — in the face of irresponsible and raucous people who had nothing better to do on a Friday night than ride their bikes around, having way too much fun.

Article republished with permission from Sustainable Social Media

Photo Credit: luxomedia via Creative Commons Attribution/Remix license.

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My Green21 partner, Jennifer Thompson, wrote a great blog entry about the film Slumdog Millionaire. If we go back exactly 30 years ago, the film Prophecy forewarned of how humankind’s abuse of our natural resources have horrible effects on the environment. My Dad took me to see this bit of bio-horror when it came out in the theatres in 1979, I was 11 years old at the time. Directed by John Frankenheimer and starring Talia Shire and Robert Foxworth, Prophecy is about how a lumber company’s pulp mill plant used a chemical process in which methyl mercury was dumped in a lake to process the cut lumber. The eating of the fish in this lake caused mutations in the birth of all the local wildlife and even the Native Americans who live in this Maine wilderness. The upshot of this is that a mutant bear kills a lot of people when trappers kill one of its mutated cubs in a net and the surviving cub is rescued by our protagonists (that is until it bites Talia Shires’ neck in a chase scene across a lake).

Seeing this film brought an awareness of environmental issues to me for the first time. Even though the film is a B-movie rip off of Jaws, it has some unique messages about how nature can go very wrong when it is disturbed by our destructive activities. This film had a lasting impact on my impressionable years and it unfortunately really serves as a “prophecy” of sorts to us 30 years later, our abuses have consequences that will ultimately hurt us.

Green21’s first episode, Welcome to the 21st Century, includes an interview with Dr. Susanne Moser, co-author of Creating a Climate for Change: Communicating Climate Change and Facilitating Social Change, where she discusses how difficult it is to communicate to the public about climate change issues because people feel fear and guilt about being part of the cause, they are not able to focus on empowering themselves and the planet with solutions. They become paralyzed with fear. That kind of reminds me of the victims in the film Prophecy.

One thing that is really fascinating about Propehcy is that it is based on a real incident in Minamata, Japan, it was called the Minamata Disease and it was caused by methyl mercury dumping.

Please write a post if you remember Prophecy or know of other bio-horror films.

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This weekend I saw “Slumdog Millionaire.” It’s an amazing movie that’s often hard to watch but has a happy ending. However, what struck me the most was the trash. I mean the actual trash on the ground, the trash in the background and the enormous trash heaps. I loved that the film didn’t pause the storyline to talk about trash – the filmmakers wove it into fabric of the characters’ lives. One of the best examples was when the main character, a homeless orphan, talked to his brother as he filled a discarded plastic water bottle with tap water and resealed it for resale. The film treated this act just like brushing teeth, part of an everyday routine.

The visuals in “Slumdog” startled me because I thought I knew trash. In 1994, I spend a year in Asia as a college student and as an intern for a film about Vietnam. During that time, I often talked to people about trash because there was no place to put it. I would carry it around with me, and every so often I would ask someone what to do with it. Once in Nepal, when I was living with a family, I asked the father what I should do with some old candybar wrappers and fax papers. He authoritatively took these bits of wrappers and paper, walked to the other end of the house, opened the window and threw them across the Himalayas. I froze. I waited several weeks before asking the next person what to do with the various scraps of debris I had accumulated. Now, fifteen years later, the trash in “Slumdog” still caught me off guard. Maybe my memory of trash has faded, or maybe there’s actually visibly more trash.

Working on Green21, I’ve realized that our understanding of trash has evolved and become more systemic. We’ve gone from focusing on the visible symptoms of waste to looking at “lifecycles” as detailed in Cradle to Cradle. Now it seems we need to move beyond exploring waste management systems to trying to understand our need to consume. The Story of Stuff is a great place to start.

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Green21 is a media project that I’ve been developing for the past two years. My goal is to bring a narrative to the environmental, sustainable and social justice movement. Green21 started out as an idea for a public television series, and my business partner Cynthia Zeiden has secured broadcast distribution with American Public Television.

In the process of developing the content for the 13-part broadcast series, I needed input from experts. I contacted a number of people and finally got a meeting with Dr. Stephen Schneider at Stanford University. When I first met with Dr. Schneider, he said Green21 is an ambitious project — and that’s why he agreed to get involved. He introduced me to a number of our board members including Ralph Cavanagh of the Natural Resource Defense Council (NRDC) and Richard Moss of the World Wildlife Fund (WWF).

While the content of the series was being vetted by scientists and thought-leaders, Green21’s online and social media strategy took off. With the help of Kevin Kanarek, Michael Holzer, Ken Ikeda and Andy Volk, we developed a multi-platform media initiative which bridges broadcast television and Web 2.0 — and all its implications such as geotagging, Creative Commons licensing, Twitter and YouTube. Thank you to everyone who has worked to get Green21 to this stage, especially our graphic designer Frank Dufay.

We welcome your suggestions and comments regarding the project or content proposed in the series. Currently we’re in the fundraising stage and hope to start filming in the Summer of 2009.

(Photo Credit: Omar Uran under Creative Commons Attribution license)

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