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media

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"Rosie the Riveter" using hand drill

Library of Congress public domain archive

Last week I attended Next Agenda – the event hosted an all-star attendee list in a un-conference format. The gathering brought together people uniquely positioned to take action as well as get the message out: co-founder of MoveOn.org Wes Boyd, founder of 1Sky Gillian Caldwell and Lead Commissioner of the California Public Utilities Commission Dian Grueneich, to name just a few.

I had heard much of the information that was presented before, but in this format, with people actively questioning and engaging with the material, it struck me differently, and made me feel hopeful.

Founder of Squid Labs and MacArthur genius grant winner, Saul Griffith was the keynote speaker. Saul explained that he takes an engineer’s approach to climate change, “tell me what you want, and I’ll show you how to get there.”

Working backwards from 350 (the number that leading scientists say is the safe upper limit for carbon dioxide—measured in “Parts Per Million” in our atmosphere), Saul detailed exactly what is needed to change the direction we’re headed – how many wind turbines, how many solar panels, etc are need to be built and installed. During Saul’s presentation, I felt optimistic as he laid out a clear, if ambitious, plan of action in concrete terms.

During the break-out sessions, I learned from scientists and technologists that perhaps the greatest challenge to addressing climate change is social innovation. My enthusiasm for Green21 was validated and renewed. An effort analogous the U.S. mobilization in World War II—but on a global scale, and against a much more abstract “enemy”—is needed to get us back to 350.

I had a vision of a “green” Rosie the Riveter. The question is: will the “Yes We Can” spirit live up to the “We Can Do It!” generation? I realized we need an icon and single strategy to unite people. And now, we have social media. For me, it raised the question: can social media accelerate social change? I believe the answer is, yes. The question is how.

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(left to right) Ken Eklund, Denise Zmekhol, Kevin Kanarek, Jennifer Thompson

(left to right) Ken Eklund, Denise Zmekhol, Kevin Kanarek, Jennifer Thompson

Green21 was featured at the Green Software Unconference at the Computer History Museum in Mountain View, CA on Wednesday, August 19th.  A special thank you to Mary Vincent of Green Star Solution for bringing together an amazing group of green software developers, engineers, entrepreneurs and social media producers. The event’s major sponsor was CSRware, makers of carbon and sustainability management programs.

The Green21 team included  Jennifer Thompson (Executive Producer), Denise Zmekhol (Producer/Director), Ken Eklund (Director of Game Design), Michael Gelobter (Board of Advisors) and myself.

Jennifer  delivered the keynote address.  She described how social attitudes have changed radically over the past 50 years, and she named two key factors in that change: 1) media, which offers new paradigms, and 2) peer influences, in other words modeling our behavior on those around us.  In the case of climate change and sustainability, however, we don’t have 50 years.  By combining elements of both the media and peer influence models, we hope that social media can facilitate even faster change in the near future.  Jennifer then cited the work of Paul Hawken, showing how many disparate groups working toward sustainability and social justice can be seen as  different facets of a single movement. She concluded by paraphrasing one of Hawken’s more inspiring points:

If you look at the scientific data you can’t help but be pessimistic, otherwise  you don’t understand the data; but if you meet the people who are working to create real change, you can’t help but be optimistic.

After this speech, Green21 Director/Producer Denise Zmekhol screened the video she created with Google Earth Outreach “Trading Bows and Arrows for Laptops” which explores how the internet and GPS technology is being used by indigenous peoples to monitor the destruction of the Amazon Rainforest.  The audience had many questions, including the implications of a society moving from the stone age to the internet age in the space of 40 years, and work of the Surui leaders to gain access to the carbon offset market.

Green21’s Director of Game Design Ken Eklund, creator of the groundbreaking massively collaborative game “World Without Oil,” led a session on alternate reality games and social issues. Ken is developing the Green21 game “Lifeboat,” an alternate reality game that encourages participants to contribute their own experiences and discoveries, opening new paths to consensus and action. Ken and Jennifer were then briefly interviewed on the topic by Dee McCorey.  On another short video, I discuss how Green21’s  online ecosystem will bridge diverse communities that don’t often get to communicate directly over the critical issues of sustainability and climate change.

All in all, the unconference format allowed for spontaneous discussions and workshops at a manageable scale.  This event offered the ideal forum for connecting with people who are working at the intersection of technology, sustainability and social change.

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This speech was Obama’s first statement on climate change since the election, delivered on November 18, 2008. President-elect Obama unequivocably acknowledges the scientific consensus on climate change, stresses the need for the U.S. to begin working with the world community on these issues, and commits to concrete goals for action.

I first heard about this speech while listening to This American Life episode #372 “The Inauguration Show,” which described the overwhelming response of the audience — delegates from over 50 states, provinces and countries. For those who had been frustrated by the denial and inaction of the previous administration, and also the lack of specifics during Obama’s campaign, these statements were a welcome change:

  • We will establish strong annual targets that set us on a course to reduce emissions to their 1990 levels by 2020 and reduce them an additional 80 percent by 2050.
  • We will invest $15 billion each year to catalyze private-sector efforts to build a clean energy future.

Below is the complete transcript of the speech:

Let me begin by thanking the bipartisan group of U.S. governors who convened this meeting. Few challenges facing America — and the world — are more urgent than combating climate change. The science is beyond dispute and the facts are clear. Sea levels are rising. Coastlines are shrinking. We’ve seen record drought, spreading famine, and storms that are growing stronger with each passing hurricane season.

Climate change and our dependence on foreign oil, if left unaddressed, will continue to weaken our economy and threaten our national security. I know many of you are working to confront this challenge. In particular, I want to commend Governor Sebelius, Governor Doyle, Governor Crist, Governor Blagojevich and your host, Governor Schwarzenegger — all of you have shown true leadership in the fight to combat global warming. And we’ve also seen a number of businesses doing their part by investing in clean energy technologies.

But too often, Washington has failed to show the same kind of leadership. That will change when I take office. My presidency will mark a new chapter in America’s leadership on climate change that will strengthen our security and create millions of new jobs in the process.

That will start with a federal cap and trade system. We will establish strong annual targets that set us on a course to reduce emissions to their 1990 levels by 2020 and reduce them an additional 80 percent by 2050. Further, we will invest $15 billion each year to catalyze private-sector efforts to build a clean energy future. We will invest in solar power, wind power and next-generation biofuels. We will tap nuclear power, while making sure it’s safe. And we will develop clean coal technologies.

This investment will not only help us reduce our dependence on foreign oil, making the United States more secure. And it will not only help us bring about a clean energy future, saving our planet. It will also help us transform our industries and steer our country out of this economic crisis by generating five million new green jobs that pay well and can’t be outsourced.

But the truth is, the United States cannot meet this challenge alone. Solving this problem will require all of us working together. I understand that your meeting is being attended by government officials from over a dozen countries, including the U.K., Canada and Mexico, Brazil and Chile, Poland and Australia, India and Indonesia. And I look forward to working with all nations to meet this challenge in the coming years.

Let me also say a special word to the delegates from around the world who will gather at Poland next month: your work is vital to the planet. While I won’t be president at the time of your meeting and while the United States has only one president at a time, I’ve asked members of Congress who are attending the conference as observers to report back to me on what they learn there.

And once I take office, you can be sure that the United States will once again engage vigorously in these negotiations, and help lead the world toward a new era of global cooperation on climate change.

Now is the time to confront this challenge once and for all. Delay is no longer an option. Denial is no longer an acceptable response. The stakes are too high. The consequences, too serious.

Stopping climate change won’t be easy. It won’t happen overnight. But I promise you this: When I am president, any governor who’s willing to promote clean energy will have a partner in the White House. Any company that’s willing to invest in clean energy will have an ally in Washington. And any nation that’s willing to join the cause of combating climate change will have an ally in the United States of America. Thank you.

On 18 November 2008, US President-elect Barack Obama sent this video message to a summit on global warming hosted in Los Angeles by Governor Arnold Schwarzenegger of California.

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