Online Properties | Stages of Development

The Green21 strategy leverages online video and social media, as well as emerging frameworks such as geotagging, mobile applications and Creative Commons licensing. Green21 will encompass the following online properties:

• Green21 game “Lifeboat”: alternate reality scenario in which participants interact with fictional characters and contribute their own experiences and discoveries (learn more)
• Green21clips: modular, self-contained 3-5 minute video segments extracted from the broadcast series
• Green21tips: “how-to” video clips available only online
• Green21radio: podcasts of interviews with scientists, technologists, economists, policy makers, visionaries and others working to create change
• Green21mobile: mobile apps related to content of broadcast episodes

The green21.org website will include most of the content of broadcast series, in-depth resources and other functionality including applications and dynamic mapping. The website serves as a bridge between the content and the social networking aspects of the project. Green21 internet users will engage, participate and contribute, making incremental shifts in attitude and behavior that grow exponentially – viral social change.